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CD Promo
founders Damon, left, and Denny Tedesco of Woodland Hills produce musical compilations on
compact disc for use as corporate freebies. [photo: Charlotte Schmid-Maybach] |
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ens. Mugs. Flimsy ball caps. Compact discs -- one of these things does not belong. But it does.
The first three have long been a staple of corporate
giveaways. While compact discs don't seem like they'd keep company with the traditional
freebies, they will if the Tedesco brothers get their way. |
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Rather than
a logo pen that gets used once and lost, or a fruit basket
that gets eaten and forgotten, the brothers, owners of Woodland Hills-based CD Promo, sought to
create a product that companies could use as a long-lasting marketing tool. Born into a music family, Damon and Denny
Tedesco saw custom CDs as the perfect way to do it, so they created samples and
shopped them to companies nationwide.
While the brothers handled the music selections, they let the firms
pick all the artwork and information to go on the inside booklet.
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Goin’ Mobile with the Tedesco's
An interview with Damon, Denny and Dale Tedesco of Mobile Disc & DAT.
MD&D features mobile recording, digital editing, video production,
CD mastering and manufacturing.
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| WEAVER: |
First off, I’m sure you get this all the time, any relation to Tommy Tedesco
the studio guitarist? |
| DAMON: |
Yes, he is pops. |
| WEAVER: |
Did any of you go on studio calls with him? |
DENNY: |
We all went with him, but it was in different eras. Dale went during the times of the 60s.
I went during the 70s and Damon was with him during the 80s. |
| WEAVER: |
Did you work in the studio with him? |
DAMON: |
I got to work with him at Evergreen a few times.
We worked on Godfather III together.
I had to keep getting him water and coffee and stuff....It was pretty funny. |
| WEAVER: |
Damon, how did you get involved in live recording? |
DAMON: |
Well, I worked at Evergreen and Warner Bros. music scoring
with all of the crew for a bunch of years.
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The Sons Also Rise
by Richard Simon
A larger-than-life portrait of Tommy Tedesco presides over a large room in
his former home in Northridge. He's pictured playing a classical guitar with
an expression of authority tempered by tenderness. From his vantage point,
he can survey a portion of his vast recorded legacy: Hundreds of LPs line
shelves and boxes from floor to ceiling, a music library that could stock a
classic rock radio station. They stand in silent tribute to this prodigious
musician, whose playing career helped shape the musical tastes of a generation,
and who inspired his three sons to make music a central focus of their lives as
well.
Drawing from the dedication and experience of their famous father, Tommy's
sons --Damon, Denny and Dale -- have learned how take music from conception to
recording to dissemination--each without touching an instrument.
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